Digital Marketing Strategy Template

Digital Marketing Strategy Template

While a spreadsheet can be an efficient format for mapping your digital marketing strategy, that approach can quickly become messy and overwhelming.

To plan your strategy for the long-term – typically between six to 12 months out, you need a reliable digital marketing strategy document. But, where to start?

This template will walk you through your business summary and initiatives, help you build your target market and competitor information, and flesh out your marketing strategy — including your budget and specific channels and metrics.

Marketing Plan Template! Free to download!

By planning out these yearly plans, you can overlay when you and your team will be executing each action. For example:

In January, you'll start a blog that will be continually updated once a week, for the entire year.

In March, you'll launch a new ebook, accompanied by paid promotion.

In July, you'll prepare for your biggest business month — what do you hope to have observed at this point that will influence the content you produce to support it?

In September, you'll focus on earned media in the form of PR to drive additional traffic during the run-up.

This approach provides a structured timeline for your activity which will help communicate plans among colleagues.