Laqueeta Humes

Digital Marketing Manager | Marketing Strategy

I am a Lifecycle digital marketing manager with over 11 years of experience in creating and executing effective marketing strategies across various channels, platforms, and audiences. I have a Google Ads certification and a strong expertise in SMS and IVR campaigns, which are essential for reaching and converting DTC customers. My mission is to help businesses increase its online influence and customer loyalty with innovative and data-driven marketing solutions. I am a creative, detail-oriented, and collaborative professional who thrives in fast-paced and dynamic environments.

SKILLS

B2B (8 years) โ€ข MailChimp (2 years) โ€ข Google Ads (5 years) โ€ข Facebook Advertising (6 years) โ€ข Website maintenance (8 years) โ€ข B2B marketing (5 years) โ€ข Email marketing (5 years) โ€ข Content creation (8 years) โ€ข Content strategy (4 years) โ€ข Content marketing (6 years) โ€ข Content development (5 years) โ€ข Digital marketing (11 years)

Laqueeta H | Cover Letter| Digital Marketing Manager

Software Skills

  • Zendesk Sell

  • HubSpot

  • Mailchimp

  • Improvado

  • Looker

  • Google Search Console

  • PowerBI

  • Trello

  • Confluence

  • Jira

  • Attentive

  • Klaviyo

  • Google Analytics

  • Tableau

  • WhatConverts

  • Verse.oi

  • Brevo

  • Twilio

  • Marketo

  • Salesforce Inc

  • Textedly

  • Demandbase

Laqueeta Humes | Digital Marketing Manager 

Expert in Martech Solutions, SEO, and Content Strategy
Driving Growth Through Data-Driven Marketing
Round Rock, Texas, United States
Email: Laqueeta Humes

LinkedIn: Laqueeta Humes

Professional Contributions

Local SEO Playbook โ€“ Authored by LaQueeta H

Engaging Market Insights Newsletter โ€“ Authored by LaQueeta H.

Google Customer Match SOP-Authored by LaQueeta H.

Professional Summary

Strategic and results-driven Digital Marketing Manager with over 7 years of experience specializing in martech solutions, SEO, and content strategy. Demonstrated expertise in driving growth through various channels including paid acquisition, SEO, SEM, lifecycle marketing, and innovative growth hacking tactics. Known for outstanding communication and presentation skills, with a proven track record of driving content growth and audience engagement through strategic marketing campaigns.

Recognition for Outstanding Commitment and Drive

Nominated for Employee Excellence: Recognized among the top nominees for exhibiting an unparalleled passion and desire to succeed, highlighting exceptional commitment to achieving company goals and advancing strategic initiatives at Frontdoor.

Achievements in Sales and Marketing Leadership

  • Boosted Sales Team Efficiency: Led demanding communication strategies (SMS, text, IVR) for Frontdoor's sales teams, increasing sales volume by 8% and directly contributing $1.7M to the flagship AHS Warranty product.

  • Enhanced Team Collaboration: Built strong relationships across multiple teams, enhancing morale and efficiency within departments including Inside Sales, Email Marketing, SEO, and Sales Analytics.

  • Proven Organizational Excellence: Recognized for exceptional planning and organizational skills, significantly improving project executions and sales conversions

Achievements

  • Optimized Email Campaign Performance: Successfully managed and completed Constant Contact STAT reports for RIA-ATL, achieving remarkable open rates over a three-month period:

    • June 2024: 50.80%

    • May 2024: 41.10%

    • April 2024: 51.20%

Demonstrated consistent improvement and effectiveness in email marketing strategies, significantly enhancing audience engagement.

Achievements in SEO and Digital Analytics

  • Enhanced Online Visibility for Axium Inspections: Utilized SEMrush for position tracking, achieving a 0.03% increase in rankings from June 25 to July 2, 2024, for axiuminspections.com. Tracked on Google for Colorado, USA, ensuring targeted local optimization.

  • Significant Ranking Improvement for Max Home Inspections: Directed SEO strategies for maxhomeinspections.com, leading to a notable ranking increase of 0.39% during the same period, with tracking set for Google in Austin, Texas, USA. This enhanced the site's visibility in a competitive market.

  • Boosted Search Performance for Inspectagator: Successfully managed the SEO project for inspectagator.com, reflecting an improvement in search rankings and a Share of Voice (SoV) increase to 0.37%, up by 0.04%. Monitored across the United States on Google, this achievement underscores strategic content placement and keyword optimization.

Achievements in Market Research and Competitive Analysis

Comprehensive Digital and Phone Audit for Home Inspection Industry: Executed an in-depth audit covering key competitors including Desert State Home Inspections, Advantage Inspection Service, Valley Building Inspections, and Clark Booth Property Home Inspector. This audit focused on gathering critical data across multiple dimensions such as pricing strategies, customer experience metrics, response times, and the breadth of additional services offered. This analysis provided actionable insights that enhanced competitive positioning and strategic decision-making.

Achievements in Platform Migration and Strategic Growth

  • Successful Ownership and Migration of Digital Platforms: Demonstrated a strong passion and leadership in owning and navigating the launch and migration of a new digital platform not once, but twice within a single year, despite the unexpected need to switch platforms rapidly. This effort significantly enhanced operational capabilities and user engagement.

  • Driving Engagement and Sales through SMS Marketing: Played a pivotal role in transitioning from the previous SMS provider, overcoming substantial challenges that hindered key goals such as brand awareness and sales generation. The strategic migration refocused the company's efforts on enhancing customer satisfaction and reinvigorating channel marketing, contributing significantly to the company's marketing success.

  • Contributions to Team Success and Strategic Initiatives: Actively participated in team efforts to ensure a smooth transition without major roadblocks, fostering a collaborative work environment. Emphasized nurturing leads, engaging audiences, and boosting sales, setting a strong foundation for future growth and positive shifts in strategic marketing initiatives.

EXPERIENCE

LaunchPad Home Group

Digital Marketing Manager
April 2024 - Present

Austin, Texas

Increased online engagement by 20% through strategic digital marketing campaigns. Created and managed content for the AX DEN Newsletter using Active Campaign and WordPress. Ensured compliance with UK financial advertising regulations through Bing Ads verification. Conducted competitive analyses for home inspection companies to inform marketing strategies. Managed SEMrush Backlinks tasks, tracking key metrics like share of voice and local search appearances. Enhanced Google Maps rankings by implementing schema markup and responding to customer reviews. Launched a successful email marketing campaign that achieved a 20% higher open rate and a 15% higher click-through rate compared to industry averages.

Ensemble Collective

Digital Marketing Manager

November 2023 - July 2024
Austin, Texas (Remote)

Monitored and reported on campaign performance, analyzing ROI and KPIs. Ran PPC campaigns, achieving a 15% ROI increase for conversion optimization. Implemented CRM applications, yielding a 20% rise in lead conversion and enhancing customer retention by 15%.

411 Locals

Digital Marketing Manager

Dec 2023 โ€“ March 2024

Las Vegas, United States Remote

Implementing the audience-first approach to our IVR and SMS journeys that involve building, testing, and applying methodologies. Working collaboratively with the email, sales, and performance teams to implement content that caters to the collective needs. Create testing strategies that aim to improve both transfer and conversion rates. Document procedures and processes related to automated SMS/IVR programs while ensuring compliance with TCPA regulations. Collaborate with the tele sales team to establish connections with DTC (B2B) prospects through voice, text, email, and social media platforms. Enhance our marketing campaigns and overall performance, by implementing reputation management best practices and utilizing data analytics tools and methodologies to measure effectiveness. Building root cause analysis of SMS nurture campaigns that are not producing conversions, reducing opt- out rates, or creating positive engagements. Emphasize the importance of addressing and resolving underlying causes rather than merely treating symptoms. Adopt a systematic approach and gather tangible cause-effect evidence to support assertions about root causes. Provide adequate data to ensure that a suitable course of action can be determined to address the issue at hand. Create automated text messages that incorporate keywords such as "LEARN MORE" or "DEMO" to enhance engagement and encourage action. Enhance our campaigns by adding visually appealing imagery and branded, shortened links to improve response rates. Streamline our outreach efforts by utilizing sequences to develop a series of tailored and personalized SMS drip campaigns. Evaluate budget allocation, return on investment, and projected cost risk to make informed decisions regarding financial planning.

Lifecycle Digital Marketer

Frontdoor, Inc. ยท Full-time

Jan 2022 - Dec 2023 ยท 2yrs

Texas, United States ยท Remote

Led the development and implementation of groundbreaking digital marketing strategies that significantly boosted online visibility and brand recognition. Worked closely with the Senior Director of Inside Sales to refine processes and improve conversion rates, fostering a collaborative environment. Managed intricate SMS, text, and IVR communication flows for sales teams, enhancing customer interactions and engagement. Directed and coordinated efforts across various departments including Inside Sales, Lifestyle Email Marketing, SEO, Real Estate, and Sales Analytics, ensuring cohesive program execution. Drove a notable 8% increase in sales volume within the first year, playing a crucial role in the company's revenue growth. Strategically aligned marketing initiatives with broader business objectives, significantly enhancing sales performance and overall departmental success. Crafted and executed marketing strategies specifically designed for targeted vertical markets, effectively increasing engagement and conversion rates. Deployed cost-effective marketing tactics that successfully penetrated vertical markets, leading to an expanded market share.

Director of Lifecycle Marketing

Trinity Logistics ยท Full-time

Sep 2018 - Feb 2022 ยท 3 yrs 6 mos

Austin, Texas Metropolitan Area ยท Remote

Directed the marketing department, managing digital channels and ensuring alignment with the executive teamโ€™s goals. Developed and launched innovative marketing campaigns, led comprehensive communication efforts, and continuously monitored key performance indicators for enhanced optimization. Played a key role in developing lifecycle marketing strategies focused on customer acquisition, retention, and growth. Spearheaded new business initiatives, managing PPC campaigns, enhancing SEO practices, and overseeing the creation of compelling content. Provided expert consultative services to partner agencies, enhancing collaboration and spearheading marketing initiatives. Conducted thorough market trend analysis and competitor assessments to guide strategic marketing decisions. Led marketing strategies specifically designed to promote cargo services, working closely with stakeholders and partners to ensure effective execution. Managed and nurtured relationships with business partners, maintaining open lines of communication and resolving issues promptly.

Marketing Coordinator (Contract)

ResCare ยท Contract

Jun 2021 - Dec 2021 ยท 7 mos

Austin, Texas, United States

Conducted in-depth analyses of the competitive landscape, market trends, and customer behaviors to provide actionable insights and comprehensive reports. Assisted the Marketing Director in developing strategic plans, analyzing sales forecasts, and organizing promotional presentations. Coordinated and communicated campaign objectives and timelines to the team, ensuring the successful orchestration of trade shows, conferences, and events. Managed and maintained an accurate inventory of sales materials, overseeing the creation of new materials to support seamless operational flows. Researched potential customer sources and delivered strategic recommendations to enhance marketing and sales strategies. Leveraged Google Ads to optimize campaign performance, achieving a 9% increase in click-through rates.

Digital Marketing Manager

Family Hospital Systems ยท Contract

Jan 2020 - Jun 2021 ยท 1 yr 6 mos

Cedar Park, Texas, United States ยท Remote

Led the development of engaging brand stories that boosted brand visibility and enhanced customer interaction by 25% across various channels. Produced a diverse range of content, including blog posts, articles, video scripts, and infographics, driving a significant 30% increase in website traffic. Strategically planned and executed social media campaigns across multiple platforms (Facebook, Twitter, LinkedIn, Instagram), achieving a 40% rise in social media engagement. Continuously monitored content performance metrics to refine strategies and enhance user engagement, resulting in a 20% improvement in conversion rates. Wrote compelling marketing copy aligned with the brand's voice, contributing to a 15% increase in click-through rates. Managed an editorial calendar that effectively balanced thought leadership, product information, and company news, enhancing content relevance by 30%. Oversaw the content production process, coordinating with freelancers and ensuring strict adherence to timelines, which decreased production time by 25%. Identified and leveraged new distribution channels, expanding content reach by 35%and effectively broadening the audience. Kept abreast of advancements in the AI landscape to recommend strategic marketing improvements, leading to a 20%boost in marketing effectiveness. Ensured high standards of content quality, guiding freelancers to comply with editorial guidelines, achieving a 90% accuracy rate in content delivery.

Product Marketing Manager

Elle Le Belle Beauty ยท Full-time

Nov 2012 - Aug 2020 ยท 7 yrs 10 mos

Fort Hood, Texas, United States

Led content creation, editing, and quality assurance for e-commerce operations, maintaining high standards across all digital content. Generated and analyzed reports, data, and key performance indicators (KPIs), effectively organizing comprehensive marketing campaigns, email initiatives, and follow-up activities. Managed daily operations of social media channels, including strategic planning, posting, and engagement monitoring, enhancing online presence and interaction. Provided essential administrative marketing support by validating online orders and tracking shipments to ensure efficient order processing. Managed consumer relations protocols, including CRM segmentation, onsite personalization, and the development of product recommendation programs, which enhanced customer experience and loyalty. Oversaw relationships with key vendors, contributed to strategy formulation, asset management, and tested multi-channel communication strategies. Led the development of analytical models for assessing lifetime value, retention, churn, loyalty, and advocacy, driving targeted marketing strategies. Implemented and refined ongoing CRM strategies, focusing on continuous testing, learning, and optimization to adapt to market changes and consumer needs. Developed and executed digital marketing strategies tailored for different segments including professional, consumer, and franchise initiatives. Established and maintained a digital roadmap and center of excellence for sustainable business models, aligning digital marketing and e-commerce strategies with sales targets and KPIs. Masterfully utilized modern tools across social media, digital marketing, SEO, SEM, and Martech to enhance campaign effectiveness. Integrated marketing and sales efforts, significantly shortening the sales cycle and boosting revenue through optimized lead generation programs.

B2B Digital Marketing Manager

Heritage Move Out Cleaners ยท Full-time

Apr 2009 - Aug 2020 ยท 11 yrs 5 mos

Fort Hood, Texas, United States

Managed and enhanced relationships with real estate companies, achieving a 15% increase in contract renewals through strategic partnership development. Directed content creation across various platforms, improving overall content effectiveness by 6% and significantly enhancing engagement. Generated detailed marketing reports that highlighted a substantial 36% increase in marketing return on investment (ROI). Spearheaded new market targeting initiatives that expanded the customer base by 55%, tapping into new demographics and regions. Executed comprehensive online marketing strategies that resulted in a 45% increase in website traffic. Collaborated closely with the sales team to refine marketing tactics, leading to a 25% improvement in lead conversion rates. Implemented demand generation programs that significantly boosted lead acquisition. Leveraged automation tools to streamline marketing processes, reducing manual efforts by 20% and increasing operational efficiency. Expanded content reach by 25% through effective content syndication strategies, enhancing brand visibility and market presence. Optimized digital assets to improve brand visibility, achieving a 30% enhancement in brand recognition across targeted markets. Drove a 25% increase in website conversion rates through targeted marketing strategies and website optimizations. Established and monitored key performance indicators (KPIs) to ensure accurate measurement and tracking of marketing performance. Conducted ongoing market research to stay ahead of industry trends and adapt marketing strategies accordingly. Maintained a consistent brand message across all marketing materials, ensuring brand integrity and recognition in all communications.

Property Manager

Westport Properties, Inc. ยท Full-time

Oct 2016 - Nov 2019 ยท 3 yrs 2 mos

Austin, Texas, United States

Oversaw resident retention and leasing programs, successfully maintaining a high 95% occupancy rate. Staying updated on market trends contributed to a notable 20% boost in lease renewals. Recruited, trained, and developed site personnel, enhancing service quality by 25%. Delivered compelling marketing presentations to diverse audiences, resulting in a 20% boost in client inquiries and a 15% increase in conversion rates. Optimized the community budget, achieving a 15% reduction in expenditures. Addressed resident and associate needs promptly, resolving issues within 24 hours and enhancing overall satisfaction. Implemented effective consumer relations protocols, increasing customer satisfaction by 30%. Managed key vendor relationships, improving service quality by 20%. Developed models for calculating lifetime value and designed loyalty programs that increased customer engagement by 25%. Collaborated on CRM strategies that led to a 20% increase in customer retention, significantly impacting overall business metrics.

Blackboard Student Services Inc

Full-time ยท 6 yrs 5 mos

Fort Hood, Texas, United States

Marketing Director

Oversaw office operations and optimized administrative processes, leading to a 10% increase in overall operational efficiency. Developed detailed work instructions for customer parts inspection to ensure quality and consistency, successfully reducing errors by 5%. Effectively set up job sites in alignment with project workbooks and customer standards, ensuring the success of each project from inception to completion. Managed consumer relations protocols and segmented CRM processes, which boosted customer satisfaction scores by 15%. Implemented and continuously refined CRM strategies, achieving a 30% improvement in customer retention through rigorous testing and optimization. Spearheaded campaigns to generate Marketing Qualified Leads (MQLs) and subscribers, increasing leads by 40% through effective inventory management and targeted cold outreach. Collaborated on the development of both short-term and long-term digital marketing strategies, leading to a 35% increase in online engagement. Took ownership of CRM systems, including aspects such as loyalty programs, email marketing, SMS, and customer journey mapping, which enhanced customer engagement by 20%. Created and presented detailed analytical reports to provide insights for strategic improvements, resulting in a 25% increase in return on investment (ROI). Maintained a competitive edge by staying updated on industry trends and competitor activities, which informed strategic decision-making and ensured sustained market competitiveness.

Admissions Counselor Supervisor (Promoted)

Efficiently organized files, drafted messages, and scheduled appointments, supporting staff across various administrative tasks. Provided prompt and accurate information by responding to inquiries and requests, enhancing communication within the organization. Implemented and monitored administrative systems, procedures, and policies to ensure smooth operational flow. Led and organized activities aimed at promoting physical, mental, and social development, such as games, arts and crafts, music, storytelling, and field trips, contributing to community engagement. Greeted and directed visitors professionally, ensuring a welcoming and organized environment. Assisted the secretary in scheduling and organizing campus activities, maintaining a well-coordinated administrative function. Maintained and updated filing systems, ensuring accurate and timely access to information. Managed the distribution of mail and efficiently handled sorting and dissemination tasks. Responded swiftly to both written and verbal questions and requests, ensuring effective communication and resolution of inquiries. Managed the phone system for the campus, efficiently answering incoming calls and routing messages to appropriate staff. Worked independently and collaboratively on special, non-recurring, and ongoing projects, demonstrating flexibility and teamwork. Assisted in the preparation of general correspondence, memos, charts, tables, graphs, and business plans, ensuring high-quality documentation. Proofread and edited written materials for spelling, grammar, and layout, maintaining high standards of accuracy and presentation.

Technical Support Manager (Promoted)

I was the front-line support via live chat and telephones. I was responsible for supporting the Oracle applications for eBusiness Suite and other applications on Unix/Linux and ensuring their performance, availability and security. ยทCheck In and Check Out of onsite technicians electronically or by phone calls. Provide phone support for multiple customers and install sites per day. Filter Help Desk calls and provides basic support and troubleshooting of POS equipment. Ticket routing and escalation to Level 2 and Level 3 support. Managed the businessโ€™s day-to-day consumer relations protocols, their refinement, CRM segmentation, onsite personalization, and product recommendation programs and platforms. Managed key vendor relationship and databases, in formulating strategies, strategy execution, asset deliverable management, as well as the testing of all SMS, emails, among other multi-channel communications. Headed the creation of models against lifetime value, retention, churn, loyalty, and advocacy programs. Played an active role in the formation of ongoing CRM strategies as well as the weekly/monthly/annual departmental calendars that enable the continuous and consistent testing, learning, and optimization in order to maximize consumersโ€™ lifetime value. Structured CRM activities with a view of maximizing KPI improvement, ROI, and business impact. Level 1 tech gathers and analyzes information about the userโ€™s issue and determines the best way to resolve their problem. Level 1 may also provide support for identified Level 2 and Level 3 issues where configuration solutions have already been documented. Online parts tracking via proprietary software. Facilitate the implementation of Individual Service Plans (ISP) and participate in a range of administrative duties including staff hiring, training, scheduling, and oversight. I was the front-line support via live chat and telephones. I was responsible for supporting the Oracle applications for eBusiness Suite and other applications on Unix/Linux and ensuring their performance, availability and security. Check In and Check Out of onsite technicians electronically or by phone calls. Provide phone support for multiple customers and install sites per day. Filter Help Desk calls and provides basic support and troubleshooting of POS equipment. Ticket routing and escalation to Level 2 and Level 3 support. Managed the businessโ€™s day-to-day consumer relations protocols, their refinement, CRM segmentation, onsite personalization, and product recommendation programs and platforms. Managed key vendor relationship and databases, in formulating strategies, strategy execution, asset deliverable management, as well as the testing of all SMS, emails, among other multi-channel communications. Headed the creation of models against lifetime value, retention, churn, loyalty, and advocacy programs. Played an active role in the formation of ongoing CRM strategies as well as the weekly/monthly/annual departmental calendars that enable the continuous and consistent testing, learning, and optimization in order to maximize consumersโ€™ lifetime value. Structured CRM activities with a view of maximizing KPI improvement, ROI, and business impact. Level 1 tech gathers and analyzes information about the userโ€™s issue and determines the best way to resolve their problem. Level 1 may also provide support for identified Level 2 and Level 3 issues where configuration solutions have already been documented. Online parts tracking via proprietary software. Facilitate the implementation of Individual Service Plans (ISP) and participate in a range of administrative duties including staff hiring, training, scheduling, and oversight.

Marketing Specialist (Promoted)

Combined an understanding of financial systems, strong practical knowledge of financial statements and using data to make-and-drive decisions, youโ€™ll perform various financial planning and analysis activities to support key decisions and drive growth. Headed the creation of models against lifetime value, retention, churn, loyalty, and advocacy programs. Played an active role in the formation of ongoing CRM strategies as well as the weekly/monthly/annual departmental calendars that enable the continuous and consistent testing, learning, and optimization in order to maximize consumersโ€™ lifetime value. Structured CRM activities with a view of maximizing KPI improvement, ROI, and business impact. Train team on work instructions and ensure they are able to complete job correctly. Coach and develop team lead and teammates in their professional growth in addition to job-specific performance. Assist with the delivery of the on-site material requirements and on-site supplies. Respond timely to requested inspection materials, tools, and equipment from the field. Work closely with the Customer to develop a positive relationship. Maintain document control for all onsite projects. I performed and was required to answer phones and transfer to the phone calls to the appropriate staff member. Lead and manage a dynamic marketing team, providing guidance and direction to ensure the successful implementation of campaigns across diverse channels, including digital, social media, and email platforms. Create and update system for tracking and reporting. Innovate and oversee campaigns for digital and print magazines, books, and e-commerce product lines, ensuring a cohesive and effective approach across all marketing initiatives. Stay abreast of industry trends, competitor activities, and consumer behavior to inform strategic decision-making and maintain a competitive edge in the market.

Business Unit Marketing Manager

D.R. Horton ยท Full-time

May 2007 - Mar 2009 ยท 1 yr 11 mos

Killeen, Texas, United States

Managed the businessโ€™s day-to-day consumer relations protocols, their refinement, CRM segmentation, onsite personalization, and product recommendation programs and platforms. Managed key vendor relationship and databases, in formulating strategies, strategy execution, asset deliverable management, as well as the testing of all SMS, emails, among other multi-channel communications. Headed the creation of models against lifetime value, retention, churn, loyalty, and advocacy programs. Played an active role in the formation of ongoing CRM strategies as well as the weekly/monthly/annual departmental calendars that enable the continuous and consistent testing, learning, and optimization in order to maximize consumersโ€™ lifetime value. Structured CRM activities with a view of maximizing KPI improvement, ROI, and business impact. Monitor industry shifts and emerging trends. Lead market research, including forecasts, competitive dynamics, trends, and campaign results for industry leadership. Identify new market segments to benefit from company products and services. Analyze marketing performance metrics, deriving actionable insights for continuous improvement. Collaborate with market stakeholders to promote green partnerships and eco-friendly solutions. Oversee websites and social media platforms and ensure company sustainability efforts are highlighted. Drive adoption of AI and marketing automation, CRM, and content management systems for enhanced efficiency. Integrate sustainability messaging into marketing campaigns and promote sustainable solutions to resonate with environmentally conscious customers. Manage offline and online media campaigns to enhance brand visibility and reach. Develop and enforce brand guidelines that reflect the company's commitment to sustainability. Monitor brand sentiment related to sustainability. Managed the businessโ€™s day-to-day consumer relations protocols, their refinement, CRM segmentation, onsite personalization, and product recommendation programs and platforms. Managed key vendor relationship and databases, in formulating strategies, strategy execution, asset deliverable management, as well as the testing of all SMS, emails, among other multi-channel communications. Headed the creation of models against lifetime value, retention, churn, loyalty, and advocacy programs. Played an active role in the formation of ongoing CRM strategies as well as the weekly/monthly/annual departmental calendars that enable the continuous and consistent testing, learning, and optimization in order to maximize consumersโ€™ lifetime value. Structured CRM activities with a view of maximizing KPI improvement, ROI, and business impact. Monitor industry shifts and emerging trends. Lead market research, including forecasts, competitive dynamics, trends, and campaign results for industry leadership. Identify new market segments to benefit from company products and services. Analyze marketing performance metrics, deriving actionable insights for continuous improvement. Collaborate with market stakeholders to promote green partnerships and eco-friendly solutions. Oversee websites and social media platforms and ensure company sustainability efforts are highlighted. Drive adoption of AI and marketing automation, CRM, and content management systems for enhanced efficiency. Integrate sustainability messaging into marketing campaigns and promote sustainable solutions to resonate with environmentally conscious customers. Manage offline and online media campaigns to enhance brand visibility and reach. Develop and enforce brand guidelines that reflect the company's commitment to sustainability. Monitor brand sentiment related to sustainability.

Jewish Community Center

Teacher/ Administrative Assistant

Jewish Community Center ยท Full-time

Denver, Colorado, United States

Efficiently organized files, drafted messages, and scheduled appointments, supporting staff across various administrative tasks. Provided prompt and accurate information by responding to inquiries and requests, enhancing communication within the organization. Implemented and monitored administrative systems, procedures, and policies to ensure smooth operational flow. Led and organized activities aimed at promoting physical, mental, and social development, such as games, arts and crafts, music, storytelling, and field trips, contributing to community engagement. Greeted and directed visitors professionally, ensuring a welcoming and organized environment. Assisted the secretary in scheduling and organizing campus activities, maintaining a well-coordinated administrative function. Maintained and updated filing systems, ensuring accurate and timely access to information. Managed the distribution of mail and efficiently handled sorting and dissemination tasks. Responded swiftly to both written and verbal questions and requests, ensuring effective communication and resolution of inquiries. Managed the phone system for the campus, efficiently answering incoming calls and routing messages to appropriate staff. Worked independently and collaboratively on special, non-recurring, and ongoing projects, demonstrating flexibility and teamwork. Assisted in the preparation of general correspondence, memos, charts, tables, graphs, and business plans, ensuring high-quality documentation. Proofread and edited written materials for spelling, grammar, and layout, maintaining high standards of accuracy and presentation.

Education

The University of Texas at Austin

Phd, Clinical Psychology

May 2023 - Mar 2025

The primary objective of our training program is to prepare students for research and teaching careers, and the secondary objective is to train students for the professional practice of clinical psychology. The scientific perspective is emphasized in both research and clinical training.

South University

Master of Arts - MA, Clinical Mental Health Counseling

Oct 2021 - Mar 2023

Comprehensive curriculum of theories, principles, and dynamic applications in the field, training in effective assessment and treatment practices, an understanding of the significance of research in the field, and competence in ethical, legal, and professional standards.

South University

Bachelor of Science - BS, Social Psychology

Oct 2018 - Mar 2021

A examines how individuals affect and are affected by others. Topics include impression formation, conformity and social influence, self-perception, attitudes, aggression, prejudice, helping, attraction, group processes, and other components of social interaction. MCC-CT - Critical Thinking (MCT), MCC-SCI - Scientific Reasoning (MSCI), MCC-SSD - Social Science and Diversity (MSSD). A scientific study of the influence of people on the thoughts, feelings, and behaviors of other people.

Licenses & Certifications

Digital Marketing

HubSpot Academy

Issued Nov 2023 ยท Expires Dec 2024

Credential ID fd3afc4d8d8946c6b5f7655bc2afc68e

Social Media Marketing

HubSpot Academy

Issued Nov 2023 ยท Expires Dec 2025

Credential ID e0a2bfe0cff74575a0651302367bd811

Foundations of Digital Marketing and E-commerce

Google Coursera

Issued Nov 2023

https://coursera.org/share/3f9c08acfb521ddf829209969afe7913

Content Marketing

HubSpot Academy

Issued Nov 2023 ยท Expires Dec 2025

Credential ID: 3d6403105bb46368b959e66a938e54a

Marketing Analytics Foundation

Meta

November 19, 2023

https://coursera.org/share/79a2643fb1e0d56e51a2f56349e2b128