Companies create many forms of content to appeal to their audiences and gain new customers. Making video content is an effective way to connect with and engage potential customers and inform them about products and services. If you're interested in producing video content, it can be useful to understand the different types of videos you can create to achieve your intended results. Companies create many forms of content to appeal to their audiences and gain new customers. Making video content is an effective way to connect with and engage potential customers and inform them about products and services. If you're interested in producing video content, it can be useful to understand the different types of videos you can create to achieve your intended results.