Whether you’re looking to revamp your B2B lead generation efforts or are new to lead generation strategies, understanding the process is essential to launching a successful campaign. Here are the steps in the lead generation process and why they’re crucial for generating quality leads for your business.

Find Potential Customers

Finding potential customers is the first step in the lead generation process, and the step most people think of when they hear this “lead generation” ’ To find potential customers, you’ll need to implement an outbound lead generation campaign or an inbound lead generation campaign—ideally, both. As mentioned, leveraging outbound and inbound strategies together can maximize your results.