Understanding inbound marketing

There's a methodology for successful inbound marketing. You use inbound marketing to drive sales and increase revenues by building long-term relationships with your customers. You empower consumers, prospects, and repeat clients with the information they want and need at every stage of their journey with your brand. Inbound marketing pulls customers to your site with relevant content and valuable information that visitors find helpful. You become partners in their success. Or, put another way, when your customers experience success and satisfaction, your site revenue increases. Most marketers identify 4 key activities in inbound marketing:

Attract

Convert

Close

Delight

You attract strangers, convert visitors, close leads, and delight customers.